The KwikTrip Tour of America’s Dairyland (ToAD) launched in 2009 when several Milwaukee-area cycling enthusiasts, among them Tom Schuler and Billy Ochowicz, came together to start a multi-day road cycling race in a similar structure to the globally recognized Superweek/ICC that was in decline. They were united by the belief that everyone should have access to a world-class bicycle racing experience and wanted to ensure Wisconsin held on to widely embraced idea of staging ten or more consecutive days of bike racing here in America’s Dairyland
Since that humble start, the series typically stages 11 consecutive days in 11 different communities throughout Southeast Wisconsin, making it the longest competitive road cycling series in the nation. Each of those days, 8-10 races are held from late morning until dusk, offering opportunities for juniors as young as nine years old to seasoned masters racers, novices to pros, women and men and even our amazing handcyclists. Each year we welcome nearly 1000 unique pro and amateur racers from more than 40 U.S. states and 15 countries, averaging 450-500 daily.
ToAD has become one of the most popular race series internationally, earning an outstanding reputation for participant, fan and sponsor experiences. In the 2017 post-race survey, 98.5 percent of riders said they would recommend ToAD to friends or a teammate and 97 percent said they plan to race ToAD again.
To learn more about Tour of America's Dairyland, please visit the website.
