*Confidential** Please do not share details regarding this product publicly.
As you may have heard, Visit Milwaukee is partnering with Eric "Shake" James, Adidas & Summerfest to launch a 414 Shoe, an adidas Samba called the "View Finder".
Volunteer at the Baird Center to assist with this exciting project by:
Assisting with building 5,000 custom 414 shoeboxes
Adding a Milwaukee-themed postcard to the box
Clipping the completed boxes
Sizing & organizing the shoeboxes for ease of distribution
Please note: the shifts later in the week are subject to change based on how much progress is made on Monday & Tuesday.
More on the design:
The design inspired by aerial views of Milwaukee’s north and south sides. The sneaker features a city map-wrapped upper with labeled neighborhoods, while the tongue transforms into a functional viewfinder with its clear window detail. The Three Stripes, tongue, laces, and heel tab are dressed in deep blue, while the upper carries a cream tone in reference to Milwaukee’s “Cream City” nickname. Beaded moccasin detailing on the heel tab nods to the Indigenous communities that are part of the city's cultural fabric.
*Confidential** Please do not share details regarding this product publicly.
